Tuesday, June 12, 2012

Electric Daisy Carnival hit by wind, but genre dances on

Image of Electric Daisy Carnival hit by wind, but genre dances on
One more catastrophe such as a collapsing stage would have been an absolute disaster for EDC, dance music and everyone counting on the genre to resurrect the music business. But in the end, the winds couldn't topple the genre's growing foundation.

From June 5 to June 7, the EDMBiz conference focused on the players that make dance music the financial juggernaut it is today.

Atlantic Records' chief executive, Craig Kallman, and Live Nation's, Michael Rapino, each discussed the changes in the EDM economy, while scene-players such as WME's Joel Zimmerman and Steve Goodgold of Windish Agency asked fundamental questions about what comes next. Can this music be incorporated into existing industry infrastructure, or does it need its own space? Is there a future for it in terms of record sales, or is it just a live phenomenon? Has the bubble already overinflated by moving young artists into arenas too quickly?

A closing artist panel, with headliner Kaskade, Steve Angello of Swedish House Mafia and minimal-electronica legend Richie Hawtin, among others, highlighted the range of opinions that artists have on EDM's rise. Each had a mix of awe, nostalgia, hope and nervousness for the future. Hawtin even said point-blank, 'I don't want this to go to the masses.'

Those attending another panel on festival production got testy when an audience member asked Rotella, who rarely gives interviews, about his legal troubles. He sidestepped the question, and fellow promoters from Goldenvoice and Burning Man defended him. But no one had a satisfying answer about what those troubles meant for EDM's move into mainstream spaces.

It's anyone's guess how all this growth and interest in the genre will eventually play out. But conference opinion was unequivocal in affirming that, as Rapino put it, 'EDM is here to stay. If you're 19 years old, this is your rock 'n' roll.'

EDM's self-congratulatory earnestness could feel clichéd, but only the most calcified of cynics could look out at Electric Daisy's sea of undulating LED light displays at 4 a.m. and not feel that this was what it meant to be young right now. Fans slathered in neon glow-ropes and furry boots that seemed fashioned from psychedelic alpaca hides danced without a hint of self-consciousness.

That sense of heady potential carried over into the music. A large-scale EDM event isn't so much a concert as it is a club night rounded up several decimal places. DJs play a mix of their own production work and tracks from their peers, and the goal is less about attention-commanding than atmosphere-creating.

Plenty of contemporary hits such as Calvin Harris' 'Feel So Close' made repeat appearances across sets. But a headliner such as Kaskade could lean almost entirely on his own work, which here meant a mix of erotic, breathy female vocals and big sweeps of ambient synthesizers. His popularity, as a Mormon family man in a genre still rebutting its image of druggy hedonism, might be the best evidence that the scene has been fundamentally made new.

But it also proved that EDM has colonized the pop sphere.

A producer such as the Dutch-born Afrojack can make hits for Pitbull and Ne-Yo like the crackling 'Give Me Everything,' while uncorking orthodox tracks such as 'Can't Stop Me' at EDC. In this space, a silvery gut-punch like Alesso's house hit 'Dynamite' feels as big and beloved as anything on top 40. And given the presence of pop-friendly performers such as will.i.am and David Guetta at EDC, the distinction feels increasingly meaningless.

Yet there's no way to spin Saturday's turmoil as anything but a huge disappointment for fans. The biggest name in the genre (Tiësto) and one of its major new stars (Avicii) didn't play their sets, and fans turned back by police lost a third of a festival that, when you add in hotel, food, booze and travel, can cost a ticket holder more than $1,000.

Sunday night's set was expected to go on as planned, and few could debate the wisdom of Electric Daisy for protecting fans, its reputation and its own bottom line. But EDC was also defending a genre that might be the future of global music.

If EDC needed a reminder that such potential needs real caretaking, its organizers got it from the hot desert winds that have blown so many Vegas dreams asunder. Sometimes the right call is to batten down the hatches and wait for the storm to blow over.

RELATED:

Moving dance music to arenas

How to break an artist in the wild west of EDM

Kaskade, Richie Hawtin and Swedish House Mafia debate EDM's future

-- August Brown

Photo: Fire billows from an art installation during the Electric Daisy Carnival at the Las Vegas Motor Speedway in Las Vegas on June 9, 2012. John Locher / Las Vegas Review-Journal/Associated Press.



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